SEO OR PPC Marketing Strategy – Do you really need to choose between the two?


Internet marketing is an important aspect which businesses, regardless of the size and structure, must pay a close attention to. This is obviously because it has the power to increase their sales and awareness. Search Engine Optimization & Pay Per Click are two prominent tools for internet marketing.

Are you currently planning on driving traffic to your business and you’re stuck on which method to adopt between Search Engine Optimization (SEO) and Pay Per Click? Well, this post is specifically designed to help you make the right decision –the better decision for the sake of your business.

SEO Organic Marketing Strategy

Like it has been pointed out earlier, SEO stands for Search Engine Optimization which is the organic way of driving visibility to your business. It is simply a creative method that is used in making websites rank very high on search engines. There are approximately billions of searches per day on different search engines and the webpage of most businesses get lost in the count. In 2019, Google, the largest search engine in the world, receives over 63 thousand search queries per second, 228 million per hour and a whooping 5.6 billion searches per day. This means that except a website is fully optimized, it is likely to struggle for a position at the bottom of the ranks. Hence, SEO is one of the tools to make your webpage, and by implication, your business rank higher at the front page of search engines than others. It involves using targeted keywords in the contents on your website, and an in-depth research into what your target consumers search for online. To get the result of SEO, you have to be determined and consistent with the approach. Just a little lag may shoot you back to the starting level.

SEO or PPC - Better Together

PPC (Pay per Click Marketing Strategy)

On the other hand, PPC is also an internet marketing tool which is used to drive traffic to brands and businesses. PPC involves brands paying search engines to put their websites, links to products and services at the top of the search engine. Expectedly, like the name implies, you have to pay to get the result. In very simple terms, it means that for every click you get on your ad, you pay a certain amount to the search engine. If you check Google, Bing and other search engines, before you get to see the first organic search ranking at the first spot, there are usually some ads at the top and sometimes below the ranks, these ads are sponsored by different brands and would be paid for on the basis of the number of clicks the search engines could get for them. Interesting to know is that PPC gives instant result. It drives huge traffic to your website, products or services for the time it is paid to run.


SEO or PPC - Better Together - Strategies 2020

Brands, especially small ones are usually at a crossroad when it comes to choosing between SEO or PPC. Like it is pointed out above, they are both important for driving targeted traffic online. However, circumstances may warrant that you choose between the two tools. Below are some of the factors you must consider before finally opting for one.

  1. Cost effectiveness

When making a choice between SEO or PPC, it is important to consider the financial stance of the brand. SEO is usually cost effective, although at its own price too. To achieve a continual result with PPC, a serious investment has to be made by the brand. This means that the brand has to pay a good price to keep maintaining the top spot on search engine rankings.

  1. Overall ranking

While PPC is good for an instant web ranking, it however only lasts for the time it is paid to run. This implies that after the payment has expired, search engines will automatically remove it from the top spot it occupies. SEO on the other hand gives a longer ranking. After the right SEO strategy has been launched and result begins to manifest, the brand would rank higher for a long time. So, if your brand is only after an immediate ranking, PPC might be the best option to go with. However, if the dream is to rank higher on the search engines without much monetary investment, you might just give SEO a shot.

  1. Time management

On the overall, search engine optimization takes some time to materialize into something tangible. It takes effort and consistency to get the best out of it. Without consistently implementing the SEO strategies, no result is likely to be achieved. PPC on the other hand saves time because the results are almost instant. You start to get the traffic and rank at the top spot above organic posts. Although it comes with a price that is paid to the search engines directly or whatever PPC platform that is being used.


From the above, you should have made your decision already on which of the tools to use. It must be said that there is an abundance of resources, it would definitely be a good thing for the brand to opt for both tools to get outstanding results.

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