SEO FOR RESTAURANTS TO INCREASE FOOT TRAFFIC & ONLINE ORDERS
First, what is SEO for Restaurants and why do yours need to be optimized for it?
Recent online research shows that more than 70% of the customers go online and check out the business before visiting, buying or inquiring about it. SEO for Restaurants is now an essential part of your business, especially given that everyone has a smartphone and they can just look your business up on the go.
That is the simple reason why you should make sure your business is optimized. Restaurant SEO is even more important, since most customers search while they are hungry and want results relevant to their search and make an order or reservation right away. We give you the best tips on SEO for restaurants from SEO professionals that’ll bring in people through your door, online booking, takeout orders or deliveries. Let’s dive right in:
Dominate Local SEO for Restaurants
Your restaurant’s website needs to be optimized for words like “near me”, “can I buy”, “to buy”. Local searches with such variations will help your restaurant appear in location based and locally made searches. Results that come in first will most likely end up in clicks to the website, calls to make a reservation or delivery from your restaurant. That’s why it is so important to dominate local SEO for your restaurant in order to boost sales and foot traffic.
Strong Content Strategy For Restaurants
Top things to think about when building your content strategy for your restaurant are: The location of your restaurant, the food you serve (ethnicity/style), the type of customers you would like to attract and be sure to look at what your competition is doing. Ranking for keywords that will bring in the right people is essential. Think about where you’re located and rank for “restaurant near university avenue” or “best Thai restaurant near me”. Making a lot of long-tail keywords and ranking for them will be also the easiest and fastest way to rank as opposed to trying to rank for high competition keywords like “order pizza online” which is dominated by the big companies like Domino’s and Pizzahut. Build content around keywords you have chances to rank for rather than pushing generic content you won’t be able to boost traffic with.
The Importance of Your Restaurant Online Menu
More than 85% of people check menus online. Your menu needs to be online and make sure to have it fully listed. You’ll be able to rank for a lot more keywords than having just an option of downloading the restaurant menu as a PDF. Listing all your items in detail on your online restaurant menu will not only help clients make educated decisions, but also provide a lot of traffic from people searching for specific meals and cuisines.
Social Media is a great ally to restaurant owners
Social media should be used to entice people to come with beautiful images and videos of your food and your dining experience. Customer testimonials can also be extremely beneficial when doing social media for restaurants. Most people tend to do a full Google search and check strong reviews and go eat there. Restaurants with reviews under 4.0/5 end up being overlooked.
Your Restaurant Website Needs to be Mobile Friendly
Make sure that your website is fully optimized for mobile devices of all sorts and sizes. People search from a variety of devices. I personally search from an Ipad Pro 12.9″, a Huawei P30 Pro and an Iphone 8S. All 3 of these devices have extremely different resolution and screen sizes. Your website needs to be well designed that all parts of it are easily accessible. People can make the right decision and book a table at your restaurant, make an order online or at least call to make a pickup order at your restaurant. SEO Optimization for Restaurants is essential to dominate your competition where it counts.
SEO for restaurants can be very intricate but if you make the right optimization and create the right content, you’ll see a great increase in traffic and sales. If you are looking for SEO for restaurants, SEO for healthcare, SEO for Ecommerce or any other niche, hiring a team of SEO Experts will help you generate a significant stream of revenue. With the right marketing strategies, we can help you achieve your business goals, don’t hesitate to contact a Restaurant SEO Expert. If you own a restaurant based in Toronto (GTA), don’t hesitate to contact our partners at seonerds.ca to book a free consultation and see how they can help you grow your restaurant business online.
360nerds.com - Digital Marketing Company with a focus on SEO and helping our customers grow their company. We bring in more visitors on your website throw SEO, Local SEO, Social Media and Paid Advertising. Contact us anytime!