How SEO Audits Help Your Business

How SEO Audits Help Your Business

Performing regular SEO audits is essential for the success of your website. Regularly auditing your website’s SEO is crucial to ensuring its success. By regularly monitoring your site’s SEO, you can identify any potential issues and correct them before they cause major problems. Additionally, by keeping your SEO up-to-date, you can ensure that your site is always visible to potential customers and clients.

If you were looking to get an SEO Audit done on your website (100% FREE) CLICK HERE and we’ll contact you with how we can help based on our SEO Audit findings.

Here’s Why SEO Audits are important?

SEO audits are an important part of website maintenance and development. By taking a close look at your website, you can identify any potential problems and take steps to correct them. This helps ensure that your website is performing at its best and can attract and retain customers.
“Once the issues have been resolved, you should expect to see a gradual increase in traffic.”
The most recent SEO audit showed an increase of 45% in organic traffic compared to the worst month the previous year.

Most people only think of an SEO Audit as performing a “checkup” with tools like SEMrush or AHREFS but there’s more to it. Such tools can be expensive for startups and therefore might not be available to everyone (although free trials are usually offered).

Here’s some of the aspects to the manual portion of the audit:

Conducting manual observations and technical spot checks is an effective way to gather feedback about your website from your visitors.
This feedback can help you improve your website and make it more user-friendly.

Get in depth with what your website’s visitors are looking for:

You can get feedback from your target audience by conducting a reader survey or taking to social media. This is valuable information that can help you shape your content strategy.

You can ask people on social media or through a poll on your website. Here’s some basic questions:

  • What do you like or dislike about our website?
  • What kind of content do you prefer to read/consume?
  • Best way to read such content? Newsletters, Blogs etc.
The feedback you receive will be invaluable in not only addressing existing issues, but also in developing an entirely new content strategy designed to appeal to your existing visitors and attract new ones.

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When you have completed the final exercise, take some time to look around and identify any potential problems that you may encounter.
It can be quite startling to take off your SEO hat and try to see things from your reader’s perspective. You may even find yourself adding more problems to the list.
Now that we know what the problems are, we can start fixing them! But before we do, there are a few more checks we need to make.

Technical SEO Audit – What to do?

Performing some technical checks will be necessary.
There are a few common issues that can arise with website checkups that can impact your SERP ranking.

Here are some of the Technical SEO audits you’ll need to do:

  • Check speed of Desktop and Mobile website
  • Indexing on Mobile
  • Look at your performance metrics
Pick 5 URLs that are rich in images, content, and videos, including your home page and a category page.
Be sure to jot down any issues you come across while completing your checks, and add them to the list. That way, we can keep track of everything and make sure everything gets addressed.
Now that you’ve manually checked your site and have a list of issues, it’s time to bring in an SEO audit tool. This will help you identify any other areas that need improvement.

SEO Audit Tools: Which one to use?

I personally like SEMrush but honestly, any tools will do. Keep in mind that AHREFS/SEMrush is the standard used ones in the industry. Your results will most likely be the same but the SEO Audit report might be more details when using the two top-of-the-line ones.

Develop a practical approach to tackling the issue at hand.

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The final stage of your audit is to consolidate your findings and create a plan that you can execute effectively. This will ensure that all of the issues are fixed and that your business is running smoothly.
It’s important to do this correctly to turn your traffic around quickly.
When you encounter an SEO issue, it is important to focus on it. Take a deep breath and assess the situation. Once you have a clear understanding of what is happening, you can begin to formulate a plan to tackle the issue. It is important to be proactive and not change focus on another issue or you’ll end up moving on and not assess such issue that will cause problems in the longrun (think about page speed per example).
If your visitors are having a great time on your site, the search engines are too!

Results of our SEO Audit as an example:

I’m so happy that my traffic has increased by 45%! I was really worried when it started declining, but I’m glad I followed this strategy.
My list was pretty long, but these were some of the more important factors I needed to focus on:
  • Redesigning your homepage (that’s the one visitors usually see first)
  • Adding some gateway pages
  • Optimize all content’s SEO (focused keyword etc)
  • Website’s loading speed
  • Simplify the menu
  • Reconfigure the site’s structure. Confusion is never good.
  • Fix all Technical SEO Issues

You might not get the same SEO Audit results… but often the problems listed above are the most common.

If you start seeing a decline in traffic, don’t panic. Just do an SEO audit to figure out what the problem is.

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