Content Quality: Metrics you should focus on

1. Time Website Visitors Spent on Your Page

Try to calculate how much time people spend on each of your content pages. Then, find the pages where people spend the most time compared to the pages where people leave the quickest. See what the most engaging posts have in common and try to identify any best practices.

2. Figure Out How Much Organic Search Traffic You’re Getting

Track the number of visitors who come to your site from search engines each month.

If that number goes up from one month to the next, it means your content is engaging Googlebot.

Now that you’ve measured your content, it’s time to give it a boost!