Content Quality: Metrics you should focus on

  • September 8, 2022
  • Blog

Content Quality: Metrics you should focus on

There are two things you should focus on to ensure your metrics give you the best picture of your content’s quality: relevance and engagement.
If you’re looking to get Analytics set up for you on your website or e-commerce platform, don’t hesitate to contact us.

1. Time Website Visitors Spent on Your Page

The session duration in Google Analytics is different from the amount of time a visitor spends on your site. With Google Analytics, you can see how long someone spends on your site and how many pages they view. Obviously, it takes longer to read a 5,000-word article than to look at a short infographic.

Try to calculate how much time people spend on each of your content pages. Then, find the pages where people spend the most time compared to the pages where people leave the quickest. See what the most engaging posts have in common and try to identify any best practices.

When it comes to your least engaging posts, try to avoid common pitfalls that could turn readers off. This includes things like typos, poor grammar, and a lack of interesting content. Instead, focus on creating posts that are well-written and packed with information that your audience will find valuable.
Content Quality Metrics You Need To Care For - Content Marketing Strategies 002

2. Figure Out How Much Organic Search Traffic You’re Getting

Talking about engagement rate, we’re really talking about engaging people. Real human beings, beep boop! But there’s something else we should focus on engaging, too, and that’s the Googlebot (that sweet sweet crawler).
If your website’s content is properly indexed by Googlebot, it will start to appear more often in search results rankings. This will directly result in an increase in your website’s organic search traffic.

Track the number of visitors who come to your site from search engines each month.

If that number goes up from one month to the next, it means your content is engaging Googlebot.

Now that you’ve measured your content, it’s time to give it a boost!

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