There are two things you should focus on to ensure your metrics give you the best picture of your content’s quality: relevance and engagement.
If you’re looking to get Analytics set up for you on your website or e-commerce platform, don’t hesitate to contact us.
1. Time Website Visitors Spent on Your Page
The session duration in Google Analytics is different from the amount of time a visitor spends on your site. With Google Analytics, you can see how long someone spends on your site and how many pages they view. Obviously, it takes longer to read a 5,000-word article than to look at a short infographic.
Try to calculate how much time people spend on each of your content pages. Then, find the pages where people spend the most time compared to the pages where people leave the quickest. See what the most engaging posts have in common and try to identify any best practices.
When it comes to your least engaging posts, try to avoid common pitfalls that could turn readers off. This includes things like typos, poor grammar, and a lack of interesting content. Instead, focus on creating posts that are well-written and packed with information that your audience will find valuable.
Talking about engagement rate, we’re really talking about engaging people. Real human beings, beep boop! But there’s something else we should focus on engaging, too, and that’s the Googlebot (that sweet sweet crawler).
360nerds.com - Digital Marketing Company with a focus on SEO and helping our customers grow their company. We bring in more visitors on your website throw SEO, Local SEO, Social Media and Paid Advertising. Contact us anytime!