Some industries just have more to gain from SEO than others due to their competitive positions, key demographics, or propensity to influence consumer searches. This is due to the fact that these industries are more likely to be searched for online and will therefore have a higher chance of ranking well in search engine results pages.
There are certain types of businesses that can really benefit from SEO and link building, and if they don’t take advantage of it, they could be at a disadvantage.
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1. Startups & Small Businesses that need SEO
Startups can be small businesses but they aren’t exclusive. They both benefit from SEO in their own way. Small businesses may target a specific audience/demographic that a startup won’t.
Both startups and small businesses usually have limited brand awareness and resources, and they occupy a space with a limited target audience. Unless the startup is venture-backed and targeting a huge addressable market, of course.
SEO is especially beneficial for startups and small businesses because it’s a great way to get your name and website out there. It’s also a great way to attract new customers and grow your business.
Investing a little bit at first is actually one of the most cost-efficient marketing strategies out there, especially when it comes to local SEO. This frees up your budget a bit but also leaves room to grow, which is key for any expanding startup.
One way small businesses can compete with larger businesses is by targeting smaller, more specific demographics that the big businesses might overlook.
Although both of these groups can benefit from SEO, it may not be easy for them to implement it.
Although they may have some ground to make up for their competitors, they are still a powerful force in the industry.
2. SaaS & Online Services
SaaS companies have become increasingly popular in recent years due to their lucrative and scalable model of operations, as well as their exclusive focus on the digital realm.
SEO is important to invest in from the get-go – traditional advertising won’t do much for you in the beginning.
Plus, if your software solves a problem for users, they’ll probably turn to the internet to find solutions – so you need to be ranking high on search engines.
They search for a solution.
3. Niche Companies that need SEO
The term “niche” can be a bit vague, but we’re referring to any company – big or small, national or local – that performs a highly specialized function, or that caters to a very specific target audience.
These companies or businesses that need SEO have a great advantage when it comes to SEO because they have eliminated the competition.
You’ll have a smaller potential audience and fewer inbound traffic numbers, but your audience will be more relevant ( and you’ll have more competitive keyword opportunities).
What other companies are out there that do what you do?
4. Locally Exclusive Companies
Local SEO operates on a different algorithm than national SEO.
If you do a local search using geographic-specific keywords or enabling location awareness on your mobile device, you’ll notice three entries above the regular organic search results.
This triple slot availability is great for those looking for a visibility boost. You don’t have to worry about competing with national players if you can make your site relevant enough to get to one of these slots.
This is ideal for companies that only operate locally.
5. Medical Professionals: Doctors & Dentists, etc.
Medical professionals have a lot of advantages that other industries don’t. For example, they can help you stay healthy and fix any health problems you have.
Competition is immediately reduced and keyword opportunities are provided when they have a specific field of specialization (for the most part).
They have a strong local presence, which gives them a competitive advantage in the market.
If you’re experiencing symptoms or pain, searching for a provider is often the best way to connect with your target audience.
Luckily, most of these types of professionals are also part of the “local only” crowd, so they have an advantage when it comes to targeting local searches in their particular niche.
6. Legal Professionals: Law Firms & Lawyers
Legal professionals often enjoy many of the same benefits as medical professionals, but they may also face more intense competition.
What law firm wouldn’t want to pay a ton of money to get a single click? lol… no seriously those PPC prices are RIDICULOUS!
They usually focus on one key area, giving them an edge over their competitors and fresh keyword opportunities. Their potential audiences are likely searching for solutions to their legal troubles.
Most lawyers and legal service providers also operate in local areas, which gives them the opportunity to use local search engines to their advantage.
Law firm SEO needs are one of the niches we serve best here at 360nerds.com
7. Maintenance Service Professionals
There are a ton of different types of maintenance professionals out there, and I’ve kept this category pretty broad on purpose.
A car mechanic, for example, could be just as qualified as a plumber or roofer.
So these professionals can help you out when you need to update or fix something in your life.
Why is this a good business for SEO?
PS: Local SEO is great if you’re selling physical stuff. Since it’s physical, it implies a degree of locality, making local SEO a strong option.
The owner will likely be searching for solutions because it’s broken, and because it may be an emergency, you’ll have an even higher likelihood of converting potential searchers due to their immediate need of assistance.
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