๐๐จ๐ฐ ๐๐จ ๐๐ฌ๐ ๐๐จ๐จ๐ค๐๐ฅ๐ข๐ค๐ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ ๐๐จ ๐๐๐๐๐๐๐๐ ๐๐จ๐ฎ๐ซ ๐๐๐ฅ๐๐ฌ
- April 12, 2022
- Blog
๐๐จ๐ฐ ๐๐จ ๐๐ฌ๐ ๐๐จ๐จ๐ค๐๐ฅ๐ข๐ค๐ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ ๐๐จ ๐๐๐๐๐๐๐๐ ๐๐จ๐ฎ๐ซ ๐๐๐ฅ๐๐ฌ!
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Wish you could take the guesswork out of your social ad targeting.โฃ
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Donโt we allโฆโฃ
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Sure, itโs awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads too.โฃ
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But navigating the numerous targeting options and factors can be downright daunting.โฃ
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Thatโs where Facebook Lookalike Audiences are a ๐ ๐๐ฆ๐-๐๐ก๐๐ง๐ ๐๐ซ
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๐ช๐ก๐๐ญ ๐ข๐ฌ ๐ ๐๐จ๐จ๐ค๐๐ฅ๐ข๐ค๐ ๐๐ฎ๐๐ข๐๐ง๐๐, ๐๐ง๐ฒ๐ฐ๐๐ฒ?โฃ
Facebook Lookalike Audiences represent an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads.โฃ
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๐๐จ๐ฐ ๐ญ๐จ ๐๐ซ๐๐๐ญ๐ ๐ ๐๐จ๐จ๐ค๐๐ฅ๐ข๐ค๐ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐จ๐ง ๐ ๐๐๐๐๐จ๐จ๐ค?โฃ
Letโs say youโre interested in putting together your first Lookalike Audience.โฃ
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Excellent! First things first: log into your Facebook Ads Manager account. On the left-hand corner, youโll see the โCreate Audienceโ dropdown.โฃ
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๐๐๐ฅ๐๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฌ๐จ๐ฎ๐ซ๐๐โฃ
From the word โgo,โ you have the options we talked about earlier: Pages, Facebook Pixel or an existing Custom Audience. I would recommend uploading a CSV file of customers who have previously made a purchase from you. This allows Facebook to find similar people very easily.โฃ
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๐๐ก๐จ๐จ๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฅ๐จ๐๐๐ญ๐ข๐จ๐งโฃ
No big surprises here. Once you select a source, youโll be prompted to select a region for your Lookalike Audience.โฃ
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๐๐๐ญ๐๐ซ๐ฆ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฌ๐ข๐ณ๐โฃ
Finally, you have a choice to choose just how โalikeโ your Lookalike Audience is. The smaller the percentage here, the more similar your audience is to your source audience. On the flip side, a larger number makes your audience broader.โฃ
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Once you have done this and your Lookalike Audience is created, you can easily add it in the campaign you want to use for this. In adset level you can easily add it in the “Custom Audiences”.โฃ
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Now you are ready to go!โฃ
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