Wish you could take the guesswork out of your social ad targeting.
Don’t we all…
Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads too.
But navigating the numerous targeting options and factors can be downright daunting.
That’s where Facebook Lookalike Audiences are a 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫
𝗪𝐡𝐚𝐭 𝐢𝐬 𝐚 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐚𝐧𝐲𝐰𝐚𝐲?
Facebook Lookalike Audiences represent an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads.
𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤?
Let’s say you’re interested in putting together your first Lookalike Audience.
Excellent! First things first: log into your Facebook Ads Manager account. On the left-hand corner, you’ll see the “Create Audience” dropdown.
𝐒𝐞𝐥𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐨𝐮𝐫𝐜𝐞
From the word “go,” you have the options we talked about earlier: Pages, Facebook Pixel or an existing Custom Audience. I would recommend uploading a CSV file of customers who have previously made a purchase from you. This allows Facebook to find similar people very easily.
𝐂𝐡𝐨𝐨𝐬𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧
No big surprises here. Once you select a source, you’ll be prompted to select a region for your Lookalike Audience.
𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐢𝐳𝐞
Finally, you have a choice to choose just how “alike” your Lookalike Audience is. The smaller the percentage here, the more similar your audience is to your source audience. On the flip side, a larger number makes your audience broader.
Once you have done this and your Lookalike Audience is created, you can easily add it in the campaign you want to use for this. In adset level you can easily add it in the “Custom Audiences”.
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