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Wish you could take the guesswork out of your social ad targeting.⁣

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Don’t we all…⁣

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Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads too.⁣

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But navigating the numerous targeting options and factors can be downright daunting.⁣

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That’s where Facebook Lookalike Audiences are a 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫 ⁣

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Facebook Lookalike Audiences represent an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads.⁣

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Let’s say you’re interested in putting together your first Lookalike Audience.⁣

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Excellent! First things first: log into your Facebook Ads Manager account. On the left-hand corner, you’ll see the “Create Audience” dropdown.⁣

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From the word “go,” you have the options we talked about earlier: Pages, Facebook Pixel or an existing Custom Audience. I would recommend uploading a CSV file of customers who have previously made a purchase from you. This allows Facebook to find similar people very easily.⁣

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No big surprises here. Once you select a source, you’ll be prompted to select a region for your Lookalike Audience.⁣

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Finally, you have a choice to choose just how “alike” your Lookalike Audience is. The smaller the percentage here, the more similar your audience is to your source audience. On the flip side, a larger number makes your audience broader.⁣

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Once you have done this and your Lookalike Audience is created, you can easily add it in the campaign you want to use for this. In adset level you can easily add it in the “Custom Audiences”.⁣

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Now you are ready to go!⁣

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